Today I want to share with you a simple yet powerful tool I use to gather relevant and valuable market research. By using this easy tool, I am able to conduct split testing, find copy writing inspirations, learn about possible problems with my own products and even obtain ideas for new products. So now you’re dying to know what I use, right?
I use surveys.
Wasn’t what you were expecting, was it? Surveys are a secret weapon of mine and completely underrated. I use surveys all the time to glean priceless market research and the best part is that it’s free! I want to clarify that the market research I acquire is free, not the site I use to conduct the surveys through. (I use Ask Database.)
So let’s talk about how you can use surveys to get the best market research by using your already existing list.
First, I send out an email to my list asking a question such as, “What problems do you have when it comes to building opt-in pages for mobile devices?” Once someone on my list submits their question or questions, then they go to the landing page of the product I am promoting about building opt-in pages for mobile devices. Now the great thing about this is that while they’re answering my questions, I’m also split testing my sales page at the same time.
Second, once I receive enough submissions, Ask Database allows me to view the most popular keywords or phrases used by my customers. With these phrases and keywords, I’ve got a gold mine. I take these words and find ways to inject them into my sales copy. Why? Because by using the same language and speech patterns as my list (my prospective market), I increase my conversions.
Third, another way to utilize surveys as market research is by finding out what product is lacking in your customer’s lives. I’ve done this several different ways but I’ll give you a recent example. I sent out the email explaining that I’m coming out with a new product soon. Then I say, I have a quick question for you and I ask my list- If you had a magic wand and you could get any bonus, what would it be? With that information, not only do I have a great idea of what type of product I should list for my bonus, I’ve also learned what type of products people are interested in right now. I have up to date market research on what type of product I should come out with next.
Now these aren’t the only ways you can utilize surveys to your benefit. The possibilities are really endless as long as you have the idea, you can make it happen. The key thing is to not forget that you have a list of people who are already responsive- make your list work for you. People love to help out so ask them to help you. You’ll be surprised by their responses and glad that you asked. As far as market research goes, you can’t beat it.